ANWB Microlearnings

MICRO- LEARNINGS

ANWB

The ANWB stores, owned by the The Royal Dutch Touring Club, sell a broad range of products. From bike carriers, winter jackets, and GPS systems to travel guides. This broad range of products asks for a broad range of required knowledge of the employees who work at the stores. Since the ANWB wants their employees to be able to answer all the questions of customers and advise them in any kind of way about their products, the employees need to possess a lot of knowledge. ANWB asked inBrain to develop a learning solution about the most important product categories to make sure the shop staff is able to answer and advise all customers.

the request

MICROLEARNINGS FOR ANWB

Request

The ANWB stores, owned by the The Royal Dutch Touring Club, sell a broad range of products. From bike carriers, winter jackets, GPS systems to travel guides. This broad range of products asks for a broad range of required knowledge of the employees who work at the stores. Since the ANWB wants their employees to be able to answer all the questions of customers and advise them in any kind of way about their products, the employees need to possess a lot of knowledge. ANWB asked inBrain to develop a learning solution about the most important product categories to make sure the shop staff is able to answer and advise all customers.

solution

We developed a learning solution that includes brain snacks (short e-learning modules) with a maximum time span of 10 minutes. All brain snacks are mobile-first and have the ability to optimize to other devices like tablet, desktop and laptop. Every brain snack contains knowledge about a specific product, like hiking socks or bicycle carriers. All snacks have the same structure: first knowledge, followed by practice and ending with a short post-assessment. All modules contain interactive pages with explanations about the products and how they should be used. During the practical part of every snack the employees bring their learned knowledge into practice. In the last part, the test, knowledge and practice come together: in a real-life case the employee needs to advise a customer.

Result

By collaborating with experts of the ANWB, we developed a total of 25 brainsnacks. Employees of the ANWB can complete the brainsnacks quickly and easily independent of any place and time. They are able to complete the brain snacks at home, on the road or in the shop. The examples that have been used in the brainsnacks are recognizable and give the employees the tools to bring the learned skills into practice immediately.