At the desk of:


Maybe you already know us, because you’ve been working with us for years. Maybe you have no idea who works at inBrain. Our team is what makes us unique and therefore we like to tell you a bit more about the people behind the products! In the section ‘At the desk of’ all inBrainers answer questions to get to know them better.

This time we introduce you to Madelon Claeijs, educationalist and e-learning consultant at inBrain.

What did you want to be when you were young and what do you still see in your work?

I wanted to be a teacher from the age of seven. I then put all my stuffed animals in a class arrangement behind a table. I remember taking dictations, then checking them and discussing them with them. What do I see in that? I eventually completed Academic Pabo and a Master’s in Psychology that went into training. I’m not in front of the class, but I did become a digital teacher. Teaching people and educating them was in my blood from an early age on and I still find it the most fun there is!

What trait makes you do your job better?

Curiosity, that’s why I love to learn something new about each project. I really get a glimpse into the work and the world of others and I’m curious about that too. During working sessions, I like to ask content experts about the subject matter they are specialised in. With my structured mindset, I then finish it. After all, this mass of information must also be comprehensible and logical for someone else.

What's the best product you've made and are most proud of? Why?

I find every project I do at inBrain fun or challenging. But if I had to choose: I am proud of one of my first completed projects. The blended programme ‘Verstand van verzekeren’ for Achmea. I developed the offline part with a team of colleagues. This has resulted in some really cool products, such as a game in which participants develop an insurance policy for a time machine. I had fun coming up with the policy terms of the game. Think of covers during the moveable Middle Ages, traveling without a time travel ticket or losing the machine due to malfunctions. I also worked on a project of Doctors without Borders. Through the module, medical professionals learned how to use a vest against chemical attacks. I liked the social relevance!

What is missing from the inBrain office that you have at home (or vice versa)?

I answer it the other way around: what is missing at home that you have at the inBrain office? That’s my colleagues during these corona times. The cosy chats at the coffee machine with high-class coffee, silly jokes, games of table football, valuable sparring moments and the drive that everyone has for their work are all missing at home!

If you could work from any location in the world, where would that be?

I really love to travel and adventure makes me incredibly happy, so you can actually put me anywhere. As long as I get to discover new countries and cultures! Even if it is roadtripping through Iceland, sitting in a yurt in Mongolia after a hike on horseback, sledding in Lapland, diving off the coast of the Phillipines, climbing mountains in Nepal, surfing in Sri Lanka, looking at a Maya temple complex in Mexico, meditating and doing yoga in India, driving over the savannah in Kenya or walking in the jungle in Costa Rica. There are still a lot of places I want to visit. Oh well, I don’t know if there’s going to be much work done on that overseas location….

How would you describe your job to a 5 year old child?

“Just like the teacher explains to you how to do math or language, I make the explanations for things people have to do at work. People read and watch those explanations on the computer and so they can then do their job properly.” Something like that?

If you could snap your fingers and become an expert at something, what would it be?

I really love music. So if I had to choose, I could play the guitar fantastically now. May I also cut twice? Then I’d like the piano as well. Three times? Then I add the drums and bass guitar as well (oops, that’s two and is a bit of cheating). Might as well start my own band now!

More about Madelon

Madelon is an e-learning consultant at inBrain. As an educationalist, she knows better than anyone how to use concepts, structures and work methods to convert a client’s information into digital customization! Because of her accessible writing style and talent for surprising work forms, she has built up a diverse portfolio.